Want to fail in Internet marketing? Just ‘toss the dog an occasional bone’.
Most website owners will spend big money on their website. That’s like paying out top dollar for a pure bred dog with papers. It’s a beautiful site with matching branding, pretty graphics and maybe even an award or two. They paid good money […]
Not everyone agrees, but the Google Sandbox does exist. Any seasoned SEO professional will have noticed that a brand new domain is not going to respond to optimization efforts as quickly as one that’s at least six months old. I’m not going to get into that debate here.
The Google Sandbox is an algorithm filter that […]
SEO web design must target two audiences with every design decision. Here are some things to consider when developing a site that is both user friendly and search engine friendly.
1. Use as much HTML text as possible. Search engines adore plain text. They don’t view images or video files, listen to audio files or read […]
Web searchers click on page links because they expect the pages will satisfy their needs.
Navigational searchers expect to land at the right site. Informational searchers expect to find in-depth information on a specific subject. Transactional searchers expect to be one step closer to taking action.
No matter which approach they take, they will do it very […]
Over the past ten years, our Vancouver SEO companies have offered both one-time SEO packages and continuing SEO programs.
One time SEO packages have been a much easier sell. Over a year, the costs to the client are a bit lower than continual monthly or quarterly programs.
Improvements in search engine positions show a very rapid increase, […]
Top ten positions must be snatched away from your oponents. At Cole Wiebe, when we begin a search engine optimization program for a client, the first place we begin is a keyword analysis, followed by a competitive analysis. We want to know who the enemy is.
Out-positioning your current first page rivals is an act of […]
SEO professionals and Internet marketing consultants don’t always agree on SEO pricing and budgeting, but on average the SEO budget recommendation works out to 4 - 5 times the cost of the website. In other words, if a company’s annual website budget is $10,000.00, SEO and Internet marketing should be between $40,000.00 and $50,000.00.
Most website […]
If you’re disappointed with the return on investment from your website, you’re hardly alone. A website that costs more to build, maintain and host than it generates in new business is a liability. It’s not working for you, but against you.
As advertising tools and business investments, most websites totally bomb. Why? Because their Internet […]
In 2002 I built my first affiliate marketing website after investing in several affiliate marketing ebooks. An SEO strategy advocated by various affiliate marketing experts involved building 5 or 6 HTML product pages, then building text links from the menu bar to these product pages. With the product pages built, the publisher would then publish […]
