This is one of my favorite content marketing quotes by Jay Baer:
“If you sell something, you can create a customer today. If you help someone, you can have a customer for life.”
One of the strongest objections I receive, as a content creator and social media publicist, is that I want to give away all my clients’ secrets.
In the short video below, Jay makes a very good point. Sooner or later all do-it-yourselfers find themselves out of their depth. And when they do, who are they going to call… a stranger out of the Yellow Pages, or the person that has already been helping them and clearly knows their stuff?