Blogging is today at the heart of most content marketing strategies.
A blog is simply a web log platform that allows any writer to post articles on a regular basis for readers to comment upon. The modern blog evolved from Usenet newsgroups around 1994. WordPress blog software runs on one of every six websites on the web, and that’s only the most popular of more than a hundred blogging software options.
Blogging is often recommended as an excellent way to increase your SEO standing with search engines. We certainly agree that it can be, but it must be done in the right way. Gone are the days of spamming the comment fields of other blogs with links, or begging other people to have their anchor text be entered just so to give you the maximum SEO boost. The way to see a measurable SEO increase through blogging in a post-Panda/Penguin Google world is by generating authority with your readership.
It is very easy to get into blog marketing, but it is a difficult discipline to truly master. It’s a lot more work than most business bloggers realize. Programming and design aspects aside, the creation of quality, valuable content on a regular basis has thrown many a would-be blogger under the bus. Churning out low caliber content can be counterproductive. And a blog without regular fresh content can actually be harmful to SEO the longer it remains stagnant.
Our writers, researchers, and blog designers can install and maintain your blog for you, letting you focus on your business, while we work on getting you more traffic, subscribers and leads. We can write your weekly posts and take care of the social media distribution and other marketing of your blog content. Or, if you prefer, we can train and coach members of your staff, leveraging your in-house content.
In addition to blogging on your own website, we can expand your authority on the web by guest posting on relevant blogs and engaging with readers on other related sites in the comment area.