Newspapers around the globe have the paper waiting on the porch to go with the first cup of coffee in the morning. The general consensus among bloggers is to have the post available before 7:00 am.
Social media is a bit trickier. Here you want to time your posts so your readers will come across them as they skim their social media wall or feed. Time the release incorrectly and your readers would have to scroll down too far to ever spot your content.
For much of our in-house and client work, we use the Buffer app to time-release social posts at optimal times, based upon the content volume. (Client budgets usually dictate the amount of content we publish for them.)
To determine the very best times to post I again checked what Buffer has to say about posting times and frequency.
Here’s a quick summary of the information:
2 times a day, 7 days a week, 10:08 am and 3:04 pm.
14 times a day, Monday through Friday, 10:00 pm PT (midnight CT) to 8:00 pm PT (10:00 pm CT) the following day. Maximum 1 post per hour.
On weekends, reduce the posts to 7 times a day, 1:00 am PT (3:00 am CT) to 7:00 pm (9:00 pm CT) – roughly every 3 hours.
2 times a day, 9:03 am and 7:04 pm. Don’t bother posting on weekends.
Once a day, 8:14 am. Again, don’t bother posting on weekends.
Over to you
Have you discovered your own “sweet spot” for getting content in front of readers? Is there a tool you like to use to release your posts at the best times? I welcome your comments.