In my coaching and consulting I’m often asked what the best times are for releasing blog posts and for posting to “the big four” in social media: Facebook, Twitter, Google+ and LinkedIn.
Newspapers around the globe have the paper waiting on the porch to go with the first cup of coffee in the morning. The general consensus among bloggers is to have the post up before 7:00 am.
Social media is a bit trickier. Here you want to time your posts so your readers will come across them as they skim their social media wall or feed. Time the release incorrectly and your readers would have to scroll down way too far to ever spot your content.
For much of our in-house and client work, we use the Buffer app to time-release social posts at optimal times, based upon the content volume.
To determine the very best times to post I again checked what Buffer has to say about posting times and frequency.
Here’s a quick summary of the information:
2 times a day, 7 days a week, 10:08 am and 3:04 pm.
14 times a day, Monday through Friday, 10:00 pm PT (midnight CT) to 8:00 pm PT (10:00 pm CT) the following day. Maximum 1 post per hour.
On weekends, reduce the posts to 7 times a day, 1:00 am PT (3:00 am CT) to 7:00 pm (9:00 pm CT) – roughly every 3 hours.
2 times a day, 9:03 am and 7:04 pm. Don’t bother posting on weekends.
Once a day, 8:14 am. Again, don’t bother posting on weekends.
Have you discovered your own “sweet spot” for getting content in front of readers? Or is there a tool you like to use to release your posts at the optimal times? I welcome your questions and comments below.