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A steady stream of referral traffic is available from private website owners and affiliate marketing content publishers.
With pay for inclusion directories you pay whether you get visitor traffic and leads/sales or not. With pay per click advertising you pay only for traffic, but if the visitors don’t leave their contact information or buy, you still pay for the click. With affiliate marketing, often known as pay for performance listings, you only pay a percentage or per lead/sale/booking.
To set up an effective affiliate program we install specialized affiliate marketing software on the server. The software tracks incoming referrals from affiliate sites. Applicable commissions are tracked on successful leads or transactions so you can pay your affiliates. We offer complete affiliate program administration if desired.
We create two new web pages on your website, with links and buttons in your site’s navigation. The first page describes your affiliate program and offers it to potential webmasters. The second is a sign-up form for new affiliates.
Small company affiliate programs
When a new affiliate signs up, we send them a welcome email that includes an ‘Affiliate Kit’ in ZIP format. In the kit are banners, with their unique tracking URL address, text links, press releases they can post on their site and some articles featuring your business. The articles are the most effective in driving traffic as they appear to be a review and endorsement from the site publisher.
Medium to large company affiliate programs
We set up your affiliate program through one of the large affiliate networks like Commission Junction or LinkShare. The administration costs are higher through a network but the exposure to webmasters and publishers that networks offer is well worth the money.
Communication with affiliates and development of new affiliates
We can send a monthly newsletter to your affiliates, with tips on maximizing their affiliate commissions (and of course your sales). Every month, emails can also sent out to highly targeted potential affiliate publishers, welcoming them to join your affiliate program.
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Get Started Today!
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