So why is Google+ better?
1. It’s Google!
Posts you make on Google+ receive higher visibility in Google searches than content on any other social platform. Building a Google+ audience may be one of your best SEO moves as a content marketer.
2. You can sign up for Google Authorship in Google+
Authorship is the way Google knows who the creator of a content is. It doesn’t matter which site that content resides on. Google tracks the reputation of registered authors with a history of creating content people like and factors this into the ranking of content for a particular topic. https://plus.google.com/authorship
3. A better mobile app
If you’re an Android or iOS user, you will discover a lot of power packed into the G+ app. Not only can you add people to circles and respond to posts easily, clicking on links opens them in the built in browser, enabling comments in the author’s blog and RSS subscriptions without opening another app.
4. Google+ is less popular than Facebook
Facebook currently has an estimated 750 million unique monthly visitors, to Google+’s 65. And that’s a good thing? Many marketers believe that in a less crowded environment, you have a better chance of standing out.
5. Everyone that you circle sees what you share
Those who you have circled will receive all of your updates; not just your most engaged fans. There is no need to “promote” your post, they way you do in Facebook in order for the content to be shown to everyone that’s liked your page.
6. Facebook is about passions
If Twitter is the place to keep up with perceptions, Facebook is for people you know, Pinterest is for pictures, then Google+ is the place to meet new people that share the same passions. Google presents Plus as a built-from-the-ground-up “sharing platform”, which should make anyone producing online content take notice. Google+ is the fastest-growing social platform yet, with 10 million users after only two weeks.
7. Integration with other Google services
With your Google account, you’re already connected to Gmail, Calendar, Google Docs, Sheets and Slides, Google Drive, YouTube and Google search. If you have a blog, you can use the same account for Google Analytics. Millions already use these free services. By comparison, Facebook’s a one trick pony.
8. Improved friend management
Google’s ‘Circles’ concept aligns more closely with way we make friends in real life. We have friends from different sources, and tend to interact with them differently, depending on where we met them.
Used as a marketing tool, the “Business” circle may be too nonspecific. We recently set up one of our clients to use the “Following” circle for people he is trying to connect with. Once a conversation is initiated, the new prospect is moved into the “Friends” circle. We then added a “Subscribers” circle for people who have subscribed to the blog’s feed or mailing list. And lastly, the target circle, “Clients.” He’s an avid golfer, so we added one more circle for “Golf”, a variation of his “Following” circle, for new connections.
9. Photo tagging respects the privacy of subjects
When you view photos in Google+ you have the ability to tag the people in them much the way you can in Facebook, by drawing a square around the person’s face and then typing in the name. You may also select from one of Google+’s name guesses. Where Google+ differs begins here. You will receive a notice that adding the tag will notify the person you are tagging and that they will then be able to view the photo and related album. In contrast, Facebook does not try to warn the people they’ve been tagged in what may be an unflattering or comprimising shot, allowing them to immediately remove the tag. In respect of privacy, Google has also chosen not to go with facial recognition, something Facebook now uses to automatically identify photos as they are uploaded.
10. You can get your data back
With Google, you can pick up all of the data you’ve banked at Google+ and walk away from your account at any time, using a tool called Data Liberation.
11. Google is probably a better guardian of your personal data
At the core of running a social network is the stewardship of users’ personal information. Facebook is a fast moving company that has come under scrutiny more than once over its rather cavalier attitude during its explosive growth and lack of respect for user data privacy. Google is a far more mature company that I believe is perceived as being more trustworthy, living up to its “Don’t be Evil” slogan.
Hangouts provide a platform to set up hangouts in which to chat, send photos or emoji. You can even turn your Hangout into a live video call with up to 10 members. Hangouts is available for computers, Android and Apple devices.
13. Hangouts On Air
Hangouts On Air, essentially Hangouts on steroids, allows you to broadcast your conversation live in only a few clicks, saving to YouTube instantly. Your finished recording will be available on both Google+ and YouTube.
14. Safer sharing of content
Google offers the ability to assign a privacy level for each piece of content you share, instead of offering a pre-set that governs all shares.
15. You can type more
Twitter has a limit of only 140 characters per tweet. Facebook had a limit of 400 characters, but I undertand that has now been raised to 63,206. Google+ provides a whopping 100,000 characters. That’s not something I use personally, but it’s there if you do.
Do you have any additional +’s to add? Your comments are welcome.